Interview with Andrew Winston (Author, "Green to Gold")

In this podcast, we talk with Andrew Winston, author of Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage. Andrew talks about how companies can see environmental sensitivity as a competitive advantage rather than a straight cost. Environmental awareness is on the rise across the economy�this podcast (and the free conference session at Interop) can help you understand how your company can benefit from the global change.